diff --git a/SPMS.API/Controllers/MessageController.cs b/SPMS.API/Controllers/MessageController.cs
index 22806fd..f0f8579 100644
--- a/SPMS.API/Controllers/MessageController.cs
+++ b/SPMS.API/Controllers/MessageController.cs
@@ -3,6 +3,7 @@ using Swashbuckle.AspNetCore.Annotations;
 using SPMS.Application.DTOs.Message;
 using SPMS.Application.Interfaces;
 using SPMS.Domain.Common;
+using SPMS.Domain.Exceptions;
 
 namespace SPMS.API.Controllers;
 
@@ -20,6 +21,43 @@ public class MessageController : ControllerBase
         _messageService = messageService;
     }
 
+    [HttpPost("save")]
+    [SwaggerOperation(Summary = "메시지 저장", Description = "메시지 템플릿을 저장합니다. 메시지 코드가 자동 생성됩니다.")]
+    public async Task<IActionResult> SaveAsync([FromBody] MessageSaveRequestDto request)
+    {
+        var serviceId = GetServiceId();
+        var adminId = GetAdminId();
+        var result = await _messageService.SaveAsync(serviceId, adminId, request);
+        return Ok(ApiResponse<MessageSaveResponseDto>.Success(result, "메시지 저장 성공"));
+    }
+
+    [HttpPost("list")]
+    [SwaggerOperation(Summary = "메시지 목록 조회", Description = "서비스별 메시지 목록을 페이지 단위로 조회합니다.")]
+    public async Task<IActionResult> GetListAsync([FromBody] MessageListRequestDto request)
+    {
+        var serviceId = GetServiceId();
+        var result = await _messageService.GetListAsync(serviceId, request);
+        return Ok(ApiResponse<MessageListResponseDto>.Success(result));
+    }
+
+    [HttpPost("info")]
+    [SwaggerOperation(Summary = "메시지 상세 조회", Description = "메시지 코드로 상세 정보를 조회합니다. 템플릿 변수 목록을 포함합니다.")]
+    public async Task<IActionResult> GetInfoAsync([FromBody] MessageInfoRequestDto request)
+    {
+        var serviceId = GetServiceId();
+        var result = await _messageService.GetInfoAsync(serviceId, request);
+        return Ok(ApiResponse<MessageInfoResponseDto>.Success(result));
+    }
+
+    [HttpPost("delete")]
+    [SwaggerOperation(Summary = "메시지 삭제", Description = "메시지를 소프트 삭제합니다. 30일 후 스케줄러에 의해 완전 삭제됩니다.")]
+    public async Task<IActionResult> DeleteAsync([FromBody] MessageDeleteRequestDto request)
+    {
+        var serviceId = GetServiceId();
+        await _messageService.DeleteAsync(serviceId, request);
+        return Ok(ApiResponse<object?>.Success(null, "메시지 삭제 성공"));
+    }
+
     [HttpPost("validate")]
     [SwaggerOperation(Summary = "메시지 유효성 검사", Description = "메시지 내용의 유효성을 검사합니다.")]
     public IActionResult ValidateAsync([FromBody] MessageValidateRequestDto request)
@@ -42,6 +80,15 @@ public class MessageController : ControllerBase
         if (HttpContext.Items.TryGetValue("ServiceId", out var serviceIdObj) && serviceIdObj is long serviceId)
             return serviceId;
 
-        throw new Domain.Exceptions.SpmsException(ErrorCodes.BadRequest, "서비스 식별 정보가 없습니다.", 400);
+        throw new SpmsException(ErrorCodes.BadRequest, "서비스 식별 정보가 없습니다.", 400);
+    }
+
+    private long GetAdminId()
+    {
+        var adminIdClaim = User.FindFirst("adminId")?.Value;
+        if (string.IsNullOrEmpty(adminIdClaim) || !long.TryParse(adminIdClaim, out var adminId))
+            throw new SpmsException(ErrorCodes.Unauthorized, "인증 정보가 올바르지 않습니다.", 401);
+
+        return adminId;
     }
 }
diff --git a/SPMS.Application/DTOs/Message/MessageDeleteRequestDto.cs b/SPMS.Application/DTOs/Message/MessageDeleteRequestDto.cs
new file mode 100644
index 0000000..d42334c
--- /dev/null
+++ b/SPMS.Application/DTOs/Message/MessageDeleteRequestDto.cs
@@ -0,0 +1,9 @@
+using System.Text.Json.Serialization;
+
+namespace SPMS.Application.DTOs.Message;
+
+public class MessageDeleteRequestDto
+{
+    [JsonPropertyName("message_code")]
+    public string MessageCode { get; set; } = string.Empty;
+}
diff --git a/SPMS.Application/DTOs/Message/MessageInfoRequestDto.cs b/SPMS.Application/DTOs/Message/MessageInfoRequestDto.cs
new file mode 100644
index 0000000..0e534ad
--- /dev/null
+++ b/SPMS.Application/DTOs/Message/MessageInfoRequestDto.cs
@@ -0,0 +1,9 @@
+using System.Text.Json.Serialization;
+
+namespace SPMS.Application.DTOs.Message;
+
+public class MessageInfoRequestDto
+{
+    [JsonPropertyName("message_code")]
+    public string MessageCode { get; set; } = string.Empty;
+}
diff --git a/SPMS.Application/DTOs/Message/MessageInfoResponseDto.cs b/SPMS.Application/DTOs/Message/MessageInfoResponseDto.cs
new file mode 100644
index 0000000..66669fd
--- /dev/null
+++ b/SPMS.Application/DTOs/Message/MessageInfoResponseDto.cs
@@ -0,0 +1,36 @@
+using System.Text.Json.Serialization;
+
+namespace SPMS.Application.DTOs.Message;
+
+public class MessageInfoResponseDto
+{
+    [JsonPropertyName("message_code")]
+    public string MessageCode { get; set; } = string.Empty;
+
+    [JsonPropertyName("title")]
+    public string Title { get; set; } = string.Empty;
+
+    [JsonPropertyName("body")]
+    public string Body { get; set; } = string.Empty;
+
+    [JsonPropertyName("image_url")]
+    public string? ImageUrl { get; set; }
+
+    [JsonPropertyName("link_url")]
+    public string? LinkUrl { get; set; }
+
+    [JsonPropertyName("link_type")]
+    public string? LinkType { get; set; }
+
+    [JsonPropertyName("data")]
+    public object? Data { get; set; }
+
+    [JsonPropertyName("variables")]
+    public List<string> Variables { get; set; } = new();
+
+    [JsonPropertyName("is_active")]
+    public bool IsActive { get; set; }
+
+    [JsonPropertyName("created_at")]
+    public DateTime CreatedAt { get; set; }
+}
diff --git a/SPMS.Application/DTOs/Message/MessageListRequestDto.cs b/SPMS.Application/DTOs/Message/MessageListRequestDto.cs
new file mode 100644
index 0000000..5e44cbe
--- /dev/null
+++ b/SPMS.Application/DTOs/Message/MessageListRequestDto.cs
@@ -0,0 +1,18 @@
+using System.Text.Json.Serialization;
+
+namespace SPMS.Application.DTOs.Message;
+
+public class MessageListRequestDto
+{
+    [JsonPropertyName("page")]
+    public int Page { get; set; } = 1;
+
+    [JsonPropertyName("size")]
+    public int Size { get; set; } = 20;
+
+    [JsonPropertyName("keyword")]
+    public string? Keyword { get; set; }
+
+    [JsonPropertyName("is_active")]
+    public bool? IsActive { get; set; }
+}
diff --git a/SPMS.Application/DTOs/Message/MessageListResponseDto.cs b/SPMS.Application/DTOs/Message/MessageListResponseDto.cs
new file mode 100644
index 0000000..74f2b04
--- /dev/null
+++ b/SPMS.Application/DTOs/Message/MessageListResponseDto.cs
@@ -0,0 +1,28 @@
+using System.Text.Json.Serialization;
+using SPMS.Application.DTOs.Notice;
+
+namespace SPMS.Application.DTOs.Message;
+
+public class MessageListResponseDto
+{
+    [JsonPropertyName("items")]
+    public List<MessageSummaryDto> Items { get; set; } = new();
+
+    [JsonPropertyName("pagination")]
+    public PaginationDto Pagination { get; set; } = new();
+}
+
+public class MessageSummaryDto
+{
+    [JsonPropertyName("message_code")]
+    public string MessageCode { get; set; } = string.Empty;
+
+    [JsonPropertyName("title")]
+    public string Title { get; set; } = string.Empty;
+
+    [JsonPropertyName("is_active")]
+    public bool IsActive { get; set; }
+
+    [JsonPropertyName("created_at")]
+    public DateTime CreatedAt { get; set; }
+}
diff --git a/SPMS.Application/DTOs/Message/MessageSaveRequestDto.cs b/SPMS.Application/DTOs/Message/MessageSaveRequestDto.cs
new file mode 100644
index 0000000..5b12760
--- /dev/null
+++ b/SPMS.Application/DTOs/Message/MessageSaveRequestDto.cs
@@ -0,0 +1,24 @@
+using System.Text.Json.Serialization;
+
+namespace SPMS.Application.DTOs.Message;
+
+public class MessageSaveRequestDto
+{
+    [JsonPropertyName("title")]
+    public string Title { get; set; } = string.Empty;
+
+    [JsonPropertyName("body")]
+    public string Body { get; set; } = string.Empty;
+
+    [JsonPropertyName("image_url")]
+    public string? ImageUrl { get; set; }
+
+    [JsonPropertyName("link_url")]
+    public string? LinkUrl { get; set; }
+
+    [JsonPropertyName("link_type")]
+    public string? LinkType { get; set; }
+
+    [JsonPropertyName("data")]
+    public object? Data { get; set; }
+}
diff --git a/SPMS.Application/DTOs/Message/MessageSaveResponseDto.cs b/SPMS.Application/DTOs/Message/MessageSaveResponseDto.cs
new file mode 100644
index 0000000..8324cee
--- /dev/null
+++ b/SPMS.Application/DTOs/Message/MessageSaveResponseDto.cs
@@ -0,0 +1,12 @@
+using System.Text.Json.Serialization;
+
+namespace SPMS.Application.DTOs.Message;
+
+public class MessageSaveResponseDto
+{
+    [JsonPropertyName("message_code")]
+    public string MessageCode { get; set; } = string.Empty;
+
+    [JsonPropertyName("created_at")]
+    public DateTime CreatedAt { get; set; }
+}
diff --git a/SPMS.Application/Interfaces/IMessageService.cs b/SPMS.Application/Interfaces/IMessageService.cs
index ecdf8cb..b410ab2 100644
--- a/SPMS.Application/Interfaces/IMessageService.cs
+++ b/SPMS.Application/Interfaces/IMessageService.cs
@@ -4,5 +4,9 @@ namespace SPMS.Application.Interfaces;
 
 public interface IMessageService
 {
+    Task<MessageSaveResponseDto> SaveAsync(long serviceId, long adminId, MessageSaveRequestDto request);
+    Task<MessageListResponseDto> GetListAsync(long serviceId, MessageListRequestDto request);
+    Task<MessageInfoResponseDto> GetInfoAsync(long serviceId, MessageInfoRequestDto request);
+    Task DeleteAsync(long serviceId, MessageDeleteRequestDto request);
     Task<MessagePreviewResponseDto> PreviewAsync(long serviceId, MessagePreviewRequestDto request);
 }
diff --git a/SPMS.Application/Services/MessageService.cs b/SPMS.Application/Services/MessageService.cs
index 6848dbc..792b34f 100644
--- a/SPMS.Application/Services/MessageService.cs
+++ b/SPMS.Application/Services/MessageService.cs
@@ -1,4 +1,7 @@
+using System.Text.Json;
+using System.Text.RegularExpressions;
 using SPMS.Application.DTOs.Message;
+using SPMS.Application.DTOs.Notice;
 using SPMS.Application.Interfaces;
 using SPMS.Domain.Common;
 using SPMS.Domain.Exceptions;
@@ -9,10 +12,133 @@ namespace SPMS.Application.Services;
 public class MessageService : IMessageService
 {
     private readonly IMessageRepository _messageRepository;
+    private readonly IUnitOfWork _unitOfWork;
+    private static readonly Regex VariablePattern = new(@"\{\{(\w+)\}\}", RegexOptions.Compiled);
 
-    public MessageService(IMessageRepository messageRepository)
+    public MessageService(IMessageRepository messageRepository, IUnitOfWork unitOfWork)
     {
         _messageRepository = messageRepository;
+        _unitOfWork = unitOfWork;
+    }
+
+    public async Task<MessageSaveResponseDto> SaveAsync(long serviceId, long adminId, MessageSaveRequestDto request)
+    {
+        if (string.IsNullOrWhiteSpace(request.Title))
+            throw new SpmsException(ErrorCodes.BadRequest, "제목은 필수입니다.", 400);
+        if (string.IsNullOrWhiteSpace(request.Body))
+            throw new SpmsException(ErrorCodes.BadRequest, "본문은 필수입니다.", 400);
+
+        var messageCode = await GenerateMessageCodeAsync(serviceId);
+
+        string? customData = null;
+        if (request.Data != null)
+        {
+            customData = request.Data is JsonElement jsonElement
+                ? jsonElement.GetRawText()
+                : JsonSerializer.Serialize(request.Data);
+        }
+
+        var message = new Domain.Entities.Message
+        {
+            ServiceId = serviceId,
+            MessageCode = messageCode,
+            Title = request.Title,
+            Body = request.Body,
+            ImageUrl = request.ImageUrl,
+            LinkUrl = request.LinkUrl,
+            LinkType = request.LinkType,
+            CustomData = customData,
+            CreatedAt = DateTime.UtcNow,
+            CreatedBy = adminId,
+            IsDeleted = false
+        };
+
+        await _messageRepository.AddAsync(message);
+        await _unitOfWork.SaveChangesAsync();
+
+        return new MessageSaveResponseDto
+        {
+            MessageCode = messageCode,
+            CreatedAt = message.CreatedAt
+        };
+    }
+
+    public async Task<MessageListResponseDto> GetListAsync(long serviceId, MessageListRequestDto request)
+    {
+        var page = Math.Max(1, request.Page);
+        var size = Math.Clamp(request.Size, 1, 100);
+
+        var (items, totalCount) = await _messageRepository.GetPagedByServiceAsync(
+            serviceId, page, size,
+            m => (request.Keyword == null || m.Title.Contains(request.Keyword) || m.Body.Contains(request.Keyword))
+                && (request.IsActive == null || m.IsDeleted != request.IsActive));
+
+        var totalPages = (int)Math.Ceiling((double)totalCount / size);
+
+        return new MessageListResponseDto
+        {
+            Items = items.Select(m => new MessageSummaryDto
+            {
+                MessageCode = m.MessageCode,
+                Title = m.Title,
+                IsActive = !m.IsDeleted,
+                CreatedAt = m.CreatedAt
+            }).ToList(),
+            Pagination = new PaginationDto
+            {
+                Page = page,
+                Size = size,
+                TotalCount = totalCount,
+                TotalPages = totalPages
+            }
+        };
+    }
+
+    public async Task<MessageInfoResponseDto> GetInfoAsync(long serviceId, MessageInfoRequestDto request)
+    {
+        if (string.IsNullOrWhiteSpace(request.MessageCode))
+            throw new SpmsException(ErrorCodes.BadRequest, "메시지 코드는 필수입니다.", 400);
+
+        var message = await _messageRepository.GetByMessageCodeAndServiceAsync(request.MessageCode, serviceId);
+        if (message == null)
+            throw new SpmsException(ErrorCodes.MessageNotFound, "존재하지 않는 메시지 코드입니다.", 404);
+
+        var variables = ExtractVariables(message.Title, message.Body);
+
+        object? data = null;
+        if (!string.IsNullOrEmpty(message.CustomData))
+        {
+            data = JsonSerializer.Deserialize<JsonElement>(message.CustomData);
+        }
+
+        return new MessageInfoResponseDto
+        {
+            MessageCode = message.MessageCode,
+            Title = message.Title,
+            Body = message.Body,
+            ImageUrl = message.ImageUrl,
+            LinkUrl = message.LinkUrl,
+            LinkType = message.LinkType,
+            Data = data,
+            Variables = variables,
+            IsActive = !message.IsDeleted,
+            CreatedAt = message.CreatedAt
+        };
+    }
+
+    public async Task DeleteAsync(long serviceId, MessageDeleteRequestDto request)
+    {
+        if (string.IsNullOrWhiteSpace(request.MessageCode))
+            throw new SpmsException(ErrorCodes.BadRequest, "메시지 코드는 필수입니다.", 400);
+
+        var message = await _messageRepository.GetByMessageCodeAndServiceAsync(request.MessageCode, serviceId);
+        if (message == null)
+            throw new SpmsException(ErrorCodes.MessageNotFound, "존재하지 않는 메시지 코드입니다.", 404);
+
+        message.IsDeleted = true;
+        message.DeletedAt = DateTime.UtcNow;
+        _messageRepository.Update(message);
+        await _unitOfWork.SaveChangesAsync();
     }
 
     public async Task<MessagePreviewResponseDto> PreviewAsync(long serviceId, MessagePreviewRequestDto request)
@@ -33,6 +159,41 @@ public class MessageService : IMessageService
         };
     }
 
+    private async Task<string> GenerateMessageCodeAsync(long serviceId)
+    {
+        var today = DateTime.UtcNow.Date;
+        var seed = (int)(today.Ticks ^ serviceId);
+        var random = new Random(seed);
+
+        var prefix = GenerateRandomChars(random, 3);
+        var suffix = GenerateRandomChars(new Random(seed + 1), 3);
+
+        var sequence = await _messageRepository.GetTodaySequenceAsync(serviceId) + 1;
+        if (sequence > 9999)
+            throw new SpmsException(ErrorCodes.LimitExceeded, "일일 메시지 생성 한도(9999건)를 초과했습니다.", 429);
+
+        return $"{prefix}{sequence:D4}{suffix}";
+    }
+
+    private static string GenerateRandomChars(Random random, int length)
+    {
+        const string chars = "ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789";
+        var result = new char[length];
+        for (var i = 0; i < length; i++)
+            result[i] = chars[random.Next(chars.Length)];
+        return new string(result);
+    }
+
+    private static List<string> ExtractVariables(string title, string body)
+    {
+        var variables = new HashSet<string>();
+        foreach (Match match in VariablePattern.Matches(title))
+            variables.Add(match.Groups[1].Value);
+        foreach (Match match in VariablePattern.Matches(body))
+            variables.Add(match.Groups[1].Value);
+        return variables.ToList();
+    }
+
     private static string ApplyVariables(string template, Dictionary<string, string>? variables)
     {
         if (variables == null || variables.Count == 0)
diff --git a/SPMS.Domain/Interfaces/IMessageRepository.cs b/SPMS.Domain/Interfaces/IMessageRepository.cs
index 4f590dd..0e71b48 100644
--- a/SPMS.Domain/Interfaces/IMessageRepository.cs
+++ b/SPMS.Domain/Interfaces/IMessageRepository.cs
@@ -1,3 +1,4 @@
+using System.Linq.Expressions;
 using SPMS.Domain.Entities;
 
 namespace SPMS.Domain.Interfaces;
@@ -6,4 +7,8 @@ public interface IMessageRepository : IRepository<Message>
 {
     Task<Message?> GetByMessageCodeAsync(string messageCode);
     Task<Message?> GetByMessageCodeAndServiceAsync(string messageCode, long serviceId);
+    Task<int> GetTodaySequenceAsync(long serviceId);
+    Task<(IReadOnlyList<Message> Items, int TotalCount)> GetPagedByServiceAsync(
+        long serviceId, int page, int size,
+        Expression<Func<Message, bool>>? predicate = null);
 }
diff --git a/SPMS.Infrastructure/Persistence/Repositories/MessageRepository.cs b/SPMS.Infrastructure/Persistence/Repositories/MessageRepository.cs
index 31c4356..cbcff91 100644
--- a/SPMS.Infrastructure/Persistence/Repositories/MessageRepository.cs
+++ b/SPMS.Infrastructure/Persistence/Repositories/MessageRepository.cs
@@ -1,3 +1,4 @@
+using System.Linq.Expressions;
 using Microsoft.EntityFrameworkCore;
 using SPMS.Domain.Entities;
 using SPMS.Domain.Interfaces;
@@ -19,4 +20,36 @@ public class MessageRepository : Repository<Message>, IMessageRepository
         return await _dbSet
             .FirstOrDefaultAsync(m => m.MessageCode == messageCode && m.ServiceId == serviceId && !m.IsDeleted);
     }
+
+    public async Task<int> GetTodaySequenceAsync(long serviceId)
+    {
+        var todayStart = DateTime.UtcNow.Date;
+        var todayEnd = todayStart.AddDays(1);
+
+        return await _dbSet
+            .CountAsync(m => m.ServiceId == serviceId
+                && m.CreatedAt >= todayStart
+                && m.CreatedAt < todayEnd);
+    }
+
+    public async Task<(IReadOnlyList<Message> Items, int TotalCount)> GetPagedByServiceAsync(
+        long serviceId, int page, int size,
+        Expression<Func<Message, bool>>? predicate = null)
+    {
+        var query = _dbSet
+            .Where(m => m.ServiceId == serviceId && !m.IsDeleted);
+
+        if (predicate != null)
+            query = query.Where(predicate);
+
+        var totalCount = await query.CountAsync();
+
+        var items = await query
+            .OrderByDescending(m => m.CreatedAt)
+            .Skip((page - 1) * size)
+            .Take(size)
+            .ToListAsync();
+
+        return (items, totalCount);
+    }
 }